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Tuesday, June 30, 2009

What Do You Choose to Listen to?

Another eye-opening article in Science Daily, this time about how we choose what we seek out and listen to.

"We swim in a sea of information, but filter out most of what we see and hear. A new analysis of data from dozens of studies sheds new light on how we choose what we do and do not hear. The study found that while people tend to avoid information that contradicts what they already think or believe, certain factors can cause them to seek out, or at least consider, other points of view."

""We wanted to see exactly across the board to what extent people are willing to seek out the truth versus just stay comfortable with what they know," said researchers.

"The researchers found that people are about twice as likely to select information that supports their own point of view (67 percent) as to consider an opposing idea (33 percent). Certain individuals, those with close-minded personalities, are even more reluctant to expose themselves to differing perspectives, Albarracín said. They will opt for the information that corresponds to their views nearly 75 percent of the time."

"The researchers also found, not surprisingly, that people are more resistant to new points of view when their own ideas are associated with political, religious or ethical values."

"Perhaps more surprisingly, people who have little confidence in their own beliefs are less likely to expose themselves to contrary views than people who are very confident in their own ideas, Albarracín said."

Read entire article here

1 comment:

  1. On the individual level, the Brain Education is more on empowerment, as well as self-actualization. In terms of the collective level, Brain Education is more on serving for the betterment of the entire humanity.

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