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Saturday, May 23, 2009

Brain Fitness: An Overview of New Advances

A website I mention regularly on this blog is Sharp Brains, co-founded by Alvaro Fernandez. He has just come out with the website's first book, and he describes the way it happened like this:

In 2005 I read two books by my now co-author, Dr. Elkhonon Goldberg, that changed my career and life. Dr. Goldberg presented an exciting overview of emerging brain research debunking many old myths. Reflecting on what I was learning, I thought, "If all this is true, there is a revolution in the making that will impact education, healthcare, the way we learn and the way to take care for our brains. Someone will need to act as a translator, analyst and educator, to help individuals and society at large appreciate the implications of this research and start using this knowledge here and now."

After several meetings with Dr. Goldberg, who kindly responded to my initial unsolicited letter, we decided to partner and create SharpBrains with a mission to "to provide individuals, companies and institutions with independent, high-quality, research-based, information and guidance to navigate the growing cognitive health and brain fitness market."

Since then, we have launched one of the most popular brain websites, blogs and newsletters, two annual market reports that have become the standard in our field, a lifelong learning curriculum taught in multiple universities, and we are now pleased to bring to you our first book. We hope you enjoy it.

The book is: The Sharp Brains Guide to Brain Fitness: 18 Interviews with Scientists, Practical Advice, and Product Reviews, to Keep Your Brain Sharp

Here is what amazon.com has to say about it:

Timely and to the point, The SharpBrains Guide to Brain Fitness is a thorough and highly readable text by Alvaro Fernandez and Dr. Elkhonon Goldberg. In seven meticulously researched and fully annotated chapters with titles like “The Brain and Brain Fitness” and “Brain Training Software: Profiles, Evaluation Criteria and 21 Quick Picks,” the authors provide a concise overview of the four pillars of lifelong brain maintenance and an invaluable perspective on the growing field of Brain Fitness. An accessible and thought-provoking read, this book reviews the most current evidence behind a number of products making brain fitness and brain training claims so that readers can make informed decisions, and also educates professionals and all lifelong learners alike on emerging trends and forecasts of what the future will hold.

About the Author: Alvaro Fernandez is co-founder and CEO of SharpBrains, a leading market research firm covering applications of neuroscience and cognitive science in education and healthcare. He received masters’ in education and business from Stanford University, and teaches at UC-Berkeley Osher Lifelong Learning Institute. A member of the World Economic Forum’s Global Agenda Councils, he has been quoted in The New York Times, CNN, and more. Dr. Elkhonon Goldberg is internationally renowned for his clinical work, research, and teaching in neuropsychology and cognitive neuroscience. Co-founder and Chief Scientific Advisor of SharpBrains, he is also a Clinical Professor of neurology at New York University School of Medicine and Diplomat of The American Board of Professional Psychology in Clinical Neuropsychology. He is the author of The Executive Brain: Frontal Lobes and The Civilized Mind and The Wisdom Paradox: How Your Mind Can Grow Stronger as Your Brain Grows Older.

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